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Our mission is bringing people together and creating places for people to feel welcome and at home while also experiencing something unique and special. This is something we want to continue doing to make sure our footprints are measurable and something we can take account for. Entrepreneurship is in our blood and so is hospitality. We will continue striving to creating successful, creative, and innovative hospitality concepts. We put passion and love in what we do and from there we’ll grow.


We are an enthusiastic and driven hospitality company. Currently, our collection includes the Element Amsterdam Hotel and the Papa’s Houses brands, featuring restaurants and event venues. With our amazing team of talented, inspiring, and creative individuals who share the same values and are not afraid of change, we are constantly developing, establishing, and looking for improvements or other opportunities for our brands.

The CLAY brands are the ones that resonate with everyone, anywhere and also feel inspiring and unique. We are always looking for opportunities to grow. The future starts now, and we are ready for it!


The Element Amsterdam Hotel is a Marriott brand and is designed to focus on sustainability and a healthy lifestyle. All rooms are equipped with a kitchen making it perfect for expats and long stay guests. Yet those who are just visiting for just a few days will feel right at home.

The Papa’s Houses are inspired by writer Ernest Hemingway's love for adventure, travel and tall tales. Papa’s Beach House is tucked away in the Haarlemmermeerse forest and oversees a beautiful lake. In the summer you can enjoy their private beach, go paddle-boarding and taste their amazing menu. In the winter this 'Canadian Lodge' is the best hide away. Papa’s Loft House is located in the Element Hotel. It has an inspirational design, welcoming atmosphere and delicious food. With an amazing 350m2 rooftop terrace it's a true gem in the city.

Every story starts somewhere. For us, it started in 1969 when our parents and grandparents turned their dream into reality by starting their own hospitality business. Since then, we’ve been connecting people; connecting people to us, to each other and to our brands. With a future-proof portfolio full of lessons learned, great passion for business and still with the same drive to connect people, we are ready for all the exciting chapters ahead.


When our grandparents, Richard and Josephine, after many years of renting out rooms in their house for tourists visiting the coastal town of Noordwijk, realized their dream of opening a bowling alley; Haarlem Bowling, it turned out to be a great succes. After the passing of Richard his sons created the Claus brand and expanded with more bowling alleys, restaurants and hotels.

For over 50 years Claus Company managed to stand the test of the hard times, flourish in the good times and innovate in the right times. The past few years have been filled with many transitions, changes, and new opportunities. This has led to the decision to divide our brands and for us to follow a new road with CLAY Hospitality.